what NEVER to do if you work in PR.

For those of you who haven’t been following this, I thought I’d share these threads about the Edelman PR/Walmart/Ethics scandal.

It is a really good study in what to never do.

The WalMart saga:

http://thecycle.prweekblogs.com/2007/03/30/yet-more-thoughts-on-wal-mart-edelman-new-yorker/

Message to employees “sometimes you just have to stand up there and lie”

http://gawker.com/356220/sometimes-you-just-have-to-stand-up-there-and-lie

CEO of Edelman replies to lie post:

http://gawker.com/356716/edelman-ceo-responds-to-gawker

And they reply to him:

http://gawker.com/356731/edelman-is-a-soulless-wal+mart-shilling-firm-that-shouldnt-lecture-about-ethics