I don't really know what to make of this. Agent Provocateur is probably the sexiest lingerie company out there, especially in the way they market themselves.In comes Lily Allen. Yup. What? Huh? Yes. Lily Allen.
As the Mirror is reporting:
Lily Allen has just been named the new face of Agent Provocateur.
According to the Mirror, Agent Provocateur owners Serena Rees and Joe Corre were after a younger, fresher image. “They feel her natural, voluptuous curves will appeal to a lot of women,” commented an insider. “She is in amazing shape - down from a size 14 to a size 8 - and the pictures of her are sensational.”
A few months ago she was whining about being a fat pig and canceling all of her tour obligations, now she is starring in a lingerie campaign? I'm at a loss.
In case you don't know, Agent Provocateur is famous for campaigns like this:
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