I had no idea this was such a HUGE industry. A growth of $51 million in a year?! Pretty good. Read the whole New York Times article here.
"During the 12 months through Sept. 9, Americans spent $150 million on the top three mass-market natural personal care brands, including Burt’s Bees, Jason Natural Cosmetics and Tom’s of Maine, an increase of $51 million over the year before, according to Information Resources Inc., a market research firm. Meanwhile, sales of organic personal care items reached $350 million last year, an increase of $68 million over 2005, according to manufacturers’ data compiled by the Organic Trade Association, an industry group."
I think MAC should come up with an organic line, that would be super! Estee Lauder better do something...what do they have Aveda? Is that even really organic?
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