Unilever is known for their terribly kitschy marketing programs [the whole spraygirl thing--remember that? what is it with them and random 'viral' cartoon programs??] which is why I should not have been surprised when I received this email:Hi Sarah,
I thought you might be interested in checking out www.savethetoast.com as it could provide some fun foodie fodder for your blog. It’s really lighthearted and I hope you find it to be as cute as I do. Please let me know what you think!
All the Best,
[PR person]
So I checked it out, of course....and now I am letting you know what I think: I like butter. I'd rather have anything real than anything synthetic and chock full of preservatives...but even if I was a potential or current Country Crock customer [the only thing country I really like is expensive cowboy boots and some music] I wouldn't be more compelled to buy it because of a 'toastamonial'
My questions to Unilever--Who is the target audience here? Are they in 3rd grade? Because if they aren't, this juvenile attempt at a brand interaction is just embarassing.
ps--this program isn't viral.
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