A court in Paris has fined Sony BMG, Zomba, and MTV Online 80,000 euros and ordered them to stop broadcasting Britney Spears's 2005 video for "Do Somethin'."
Why? Because "one shot shows fingers drumming on a dashboard covered with what looks like Vuitton's 'Cherry Blossoms' design: dark pink blossoms on a pale pink, weblike background, embossed with the 'LV' logo."
One might think Louis Vuitton would be glad and that maybe even LVMH paid for that placement-but he isn't and they didn't. And now they've sued.
"The ruling said the video constituted an 'attack' on Louis Vuitton's brands and its luxury image."
Not looking good Britney. Better ditch that white Louis V bag you are always carrying around.
Note: It should be noted that this is the video in which Juicy Couture did the full wardrobe and outfitted Britney, the set, and the dancers. The interior is likely their fault. They are known for being copycats.
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